- Strategy & Development
- Search and Placement
- Online Marketing (Search/Digital Media/Site Optimization)
- Customer Database Development and Analysis
- Catalog Planning/Marketing
- Wholesale Integration Planning
- Information Architecture
- ECom Best Practices
- Brand Store Environment Development
- Information Technology
Amazon, Ann Sacks, Burton, Crate&Barrel, Ibex Outdoor Clothing, Jockey, Kiehl's, Kohler, Miraval Resorts, Naturopathica, Patagonia, Revolution Living, Seventh Generation
Phil is one of the more astute, well versed branding and marketing professionals in the game. He spent eight years in the heart of advertising and interactive marketing working at larger advertising agencies such as Leo Burnett. He was also a founding partner of The Royal Order of Experience Design, a cross media boutique still in existence today serving clients such as Kohler, Patagonia, and Ann Sacks. He’s been involved in reshaping the way brands look at themselves, and moreover delivering experiences intrinsic to the customers’ expectations, across traditional, promotional and interactive channels. Phil maintains a knowledge base over the evergrowing variety of available media and technologies and brings pragmatic experience around execution. At Twiss he is primarily responsible for taking the envisioned ideal state and building strategic planning required to manifest its ideas into reality.
Craig possesses a depth of experience in shaping multi- channel direct businesses. As former leader of all direct at Patagonia, he built one of the first businesses structured with five sales channels and was a pioneer in broaching the subject of channel conflict in the late 90’s. The resulting business was and is a true multi-channel operation across the disciplines of database marketing, performance tracking, cross channel customer analysis and understanding, online marketing, customer acquisition and creative execution. Craig was integral in Patagonia’s strategy development and orchestrated much of the multi-channel marketing intelligence during his tenure. Craig is also the author and originator of the Buyer Life Cycle, an evolved state of direct marketing segmentation that allows for targeted communications strategies to coexist with traditional RFM direct marketing techniques, thus improving upon returns on direct marketing investment.
Jeff is a seasoned direct marketing expert with 15 years of management experience with a variety of globally recognized brands. His most recent post was Director of Marketing for Cloudveil Mountain Works, a soulful backcountry apparel brand. Previous roles also include posts leading direct at Sundance Catalog Company, Esprit de Corp, and lost Arrow/Patagonia. Jeff brings immeasurable experience to Twiss. He possesses a proven track record across direct and traditional marketing. He has significant experience with online marketing and ecommerce programs, a deep understanding of customer segmentation and targeting via implementation of marketing databases and CRM techniques and a strong media background in planning and launching print media, PR, and social media campaigns.
Morlee has spent a 20+ year career launching, growing and managing the bottomline of catalog divisions for multi-channel companies large and small. She augments Twiss with her deep knowledge of operations, creative development, merchandising, and circulation for catalogs. An industry leader in direct marketing database development and marketing she is a conduit to a vast store of knowledge, expertise and resources in CRM strategies and technology.
Her specialization is developing business plans including 1, 3 and 5-year pro-forma P&L's for multi-national, branded companies starting catalog direct marketing divisions. She assesses and helps contract with a broad range of service providers, and develops plans for circulation and creative positioning, operations and inventory, assesses executive and management reporting needs and builds standardized reporting to run the business unit. On the RFM front, she is key to analyzing strategic application of the customer lifecycle and builds database-marketing plans to address each customer group through coordinated cross channel direct marketing programs.
Her consulting portfolio includes: Jockey Brands, BurtonSnowboards, Horny Toad Apparel, Patagonia, and Babystyle. Her passions, besides database marketing, include kayaking, backcountry trips, and far flung travel.
Carlos has been working professionally in the interactive space since 1994. He's worn all the hats (from project, account, creative, and even technical management) in his journey but now focuses in developing optimal user experiences through rigorous focus on Information Architecture, user interface design, usability modeling and testing, research, and iterative implementation across all channels.
In his own words he is an independent "User Experience Consultant" who specializes in facilitative conceptualization and development of optimal interactive customer experiences. Most recently, he served as the Group Director of User Experience for WhittmanHart Interactive, a national award winning interactive agency. He has over 10 years of multi-channel and user-experience design experience with clients such as CBS News, Caterpillar, ATT Wireless, Ebaymotors, Allstate, United Airlines, Mountain Dew, Harley-Davidson, and Sears. He has a particular passion for optimizing ecommerce user experience initiatives and has consulted for clients like Burton, Ibex, Chiasso, Appleseeds, Crateandbarrel, CB2, Sears, and Landsend.com. His approach for developing optimal user experiences is built around employing user centered research methods and by identifying, organizing, modeling information across the various touch points of both customer segmentation and the multi-channel continuum.
Our Map of the "Universe" provides an overview of available mediums, technologies and services that comprise Multi-Channel marketing as a whole. Every brand has its own footprint of involvement, large or small.
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